Episode 47

“I don't believe that you have to sacrifice your life to have a fulfilling career or to run a business.”

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How to Stand Out in a "Saturated" Market and Make "Going Green" Accessible

Anastasia Barbuzzi

Links

To follow along with Better Basics, check them out on Instagram here.

To shop the Better Basics collection, tap or click here.

Join us on shmoney.club / @shmoneyradio / @shmoneyhonies / https://www.facebook.com/shmoneyradio

Sound credits: Ketsa, High-Vibe / Levels by Yung Kartz ($HMONEY theme song - intro/outro music)

Edited and produced by Anastasia Barbuzzi, founder and creative director of $HMONEY ($HMONEY Radio).

Episode Summary

Samantha Rayner and Caitlin Rushton, co-founders of Vancouver-based Better Basics, have taken on two challenging tasks:

1) Standing out in a "saturated" market of "clean" and sustainable products

2) Rewriting the rhetoric on hustle culture 

So far, they're succeeding at both missions. On this episode of the #FoundingFemme series, host Anastasia Barbuzzi chats with Samantha about funding, building, and truly making a difference with a purposeful, eco-friendly brand.  

About the series: If you want a BTS, insider look at how superwomen across industries came to live their dreams by doing their jobs - on their own terms - #FoundingFemme is for you. Learn just what it takes to start, grow, and sustain a company more than just financially. Tap or click here for more info.

Also available on Apple Podcasts, Spotify, iHeart Radio, Google Podcasts, Overcast, Castro, Castbox, Podfriend, Pocket Casts & Stitcher.